Fiat has announced pricing for its (500)RED family. The range in partnership with (RED) starts from £16,435 OTR and orders are now open.
The price announcement comes after the recent unveiling of the (500)RED range which took place at La Pista 500, Europe’s largest hanging garden based at the Lingotto test track in Turin.
The unveil marked the first time a car manufacturer has partnered with (RED), a charity co-founded by U2’s Bono created to fight against AIDS and COVID-19. As part of the partnership Fiat, Jeep and RAM will donate more than $4 million over the next three years to help fight the global pandemics.
The special series is available across the entire 500 family: Mild Hybrid (500)RED, New (500)RED and (500X)RED. Vehicle prices start from £16,435 OTR, £22,995 OTR (inclusive of PiCG) and £24,125 OTR respectively.
All of the products will adopt the colour red as a hallmark externally on the bodywork, logos, mirror caps and design cues on the alloy wheels.
The theme is continued through the interior on the dashboard fascia, design cues on the floor mats and exclusive seats made using Seaqual® yarn, derived from plastics recovered from the oceans. The seats carry the Fiat signature and (500)RED logo on the backrest. Red will not be the only colour in the (RED) special series; the palette of body colours includes other specific shades for each model.
Each car in the (500)RED family comes with a welcome kit, including a hand sanitiser dispenser and a specific key cover for a final touch of customisation. New (500)RED customers will also receive an email signed by Olivier François and Bono, welcoming them to the (RED) community.
AutoBrief Snippets
- (500)RED range unveiled with prices starting from £16,435 on-the-road (OTR)
- Mild Hybrid (500)RED from £16,435 OTR, all-electric New (500)RED from £22,995 OTR (inclusive of PiCG), and (500X) RED from £24,125 OTR all available as part of partnership with (RED)
- World first (RED) car partnership, a charity co-founded by U2’s Bono to fight AIDS and COVID-19
- Fiat, Jeep and RAM will donate $4 million to the cause over the next three years
