Audi is integrating Apple Music, a premium music streaming subscription service, directly into select models. Adding Apple Music into the infotainment system gives users the ability to access their subscription directly and intuitively from the Multi-Media Interface (MMI) screen using in-car internet data.
The new Apple Music integration allows customers to access their personal Apple Music account directly from the Audi infotainment system, with no Bluetooth or USB connection required. After linking an active subscription to the vehicle, Apple Music subscribers can access Apple Music’s full catalogue of 90 million songs, and tens of thousands of playlists, including hundreds of new mood and activity playlists, personalized mixes, and genre stations – all ad-free.
“Integrating Apple Music into the Audio infotainment system marks the next step in the collaboration between Audi and Apple,” said Christiane Zorn, Head of Product Marketing at Audi. “For our customers, it means that we are offering them direct access to their own personalized listening experience. This is our understanding of a premium digital in-car experience. At Audi we are systematically driving the digitalization of the vehicle and we are convinced that the interior is increasingly developing into a third living space”.
AutoBrief Snippets
- Direct access to over 90 million songs, 30,000 expert-curated playlists and Apple Music Radio
- Native integration of Apple Music into the Audi infotainment system for seamless music listening
- Audi premium sound systems offer high-quality audio experience