For its fifth generation, MINI is taking a giant leap into the digital era and the brands all-electric future, today unveiling the new MINI Cooper Electric at the IAA International Motor Show in Munich. Celebrating its rich heritage yet iconic design, the new MINI Cooper offers a major step forward in technology, while focusing on a driver centric interior cabin.
“With its electric drive and purist design, the new MINI Cooper is a perfect fit for an urban lifestyle. In the fifth generation of the MINI Cooper, we combine the traditional MINI DNA with innovative, future-oriented technology while enabling locally emission-free driving fun that is typical of MINI,” says Stefanie Wurst, Head of MINI.
“Inspired by our history, we have developed our own new design language, defining our DNA. We call it ‘Charismatic Simplicity’. The idea behind it is a design that gives each new MINI model a strong, individual character and is characterized by a clear, reduced design language intuitively focused on the essentials of the brand.” says Oliver Heilmer, Head of MINI Design.
Available in two output levels – E and SE – and three exceptionally well specified trim levels in the UK – Classic, Exclusive and Sport – the new MINI Cooper Electric is priced from £30,000 OTR, with first customer deliveries taking place in spring 2024.
In its fifth generation, the MINI 3-door once again embodies the core of the brand yet now with a fully electric drivetrain. The silhouette features hallmark MINI proportions: short overhangs, a short bonnet, and a contrasting long wheelbase, while larger wheels and the removal of chrome from the vehicle bring a fresh take to the design.
The front end of the all-electric MINI Cooper remains iconic thanks to a striking new octagonal grille with filigree contour, and the infamous MINI circular headlights, which are offered with three unique light signatures for the first time. While horizontal light graphics are offered as standard, optionally the daytime running light elements can be switched to create three adjustable light signatures. In addition, all light modes start and end with a specially orchestrated welcome and goodbye animation.
Flush door handles are offered for the time first, while the wheel arches and side scuttles have been removed. Typical MINI design features such as the visual three-part division of the vehicle body, the all-round window area and contrasting roof help the new design stand out.
The new MINI aesthetic also gives the rear a new, contemporary feel, featuring clear surfaces and flush rear lights which can be switched to different modes in the same way as the front headlights. A defined shoulder section and a striking black handle completes the exterior design.
The all-electric MINI Cooper is available in three different trims; Classic, Exclusive and Sport. The Classic trim presents a reduced overall appearance while highlighting key parts such as the logo in new colour Vibrant Silver. A range of four external paint finishes, including all-new Sunny Side Yellow, one contrasting roof colour and two wheel options give customers maximum flexibility.
The Exclusive trim adds additional exterior design elements, such as the option for a Multitone Roof with a combination of three different colours, as well as offering the front grille in Vibrant Silver. Finally, the Sport trim offers a distinctive front and rear design, using high-gloss black as the frame for the front grille and logo colour.
The all-electric MINI Cooper is available in three different trims; Classic, Exclusive and Sport. The Classic trim presents a reduced overall appearance while highlighting key parts such as the logo in new colour Vibrant Silver. A range of four external paint finishes, including all-new Sunny Side Yellow, one contrasting roof colour and two wheel options give customers maximum flexibility.
The Exclusive trim adds additional exterior design elements, such as the option for a Multitone Roof with a combination of three different colours, as well as offering the front grille in Vibrant Silver. Finally, the Sport trim offers a distinctive front and rear design, using high-gloss black as the frame for the front grille and logo colour.
AutoBrief Snippets
- Fifth generation, all-electric MINI Cooper unveiled at the IAA International Motor Show in Munich
- All-electric drive available in either E and SE output levels, offering 190-miles* and 250-miles* of electric range
- World’s first touch display, with 24cm fully usable circular central instrument display
- Three new exterior colours, Blazing Blue, Sunny Side Yellow and Legend Grey join existing colour palette for ultimate personalisation
- The MINI Cooper Electric is priced from £30,000 OTR, with customer deliveries commencing in spring 2024.