Bentley Americas proudly announces an extraordinary collaboration with Keith “Bang Bang” McCurdy, the globally celebrated tattoo artist, responsible for the most famous designs on the most iconic people in the world. His company, Bang Bang Tattoo in New York City, recently debuted the revolutionary and groundbreaking tattoo ink technology called Magic Ink. This technology allows the user to “turn on” and “turn off” their tattoos using specific wavelengths of light, allowing clients the ability to change the image in their skin.
The collaboration launches with a one-off art car debuted during Miami Art Week, with a unique UV-activated design that unites two pioneers of artistry, both renowned for transforming their clients’ visions into highly personal projects through the co-creation process.
Bang Bang, together with his 35+ artists spanning 15 countries, immortalizes each client’s stories through tattoos. The process is akin to that of Mulliner, Bentley’s in-house bespoke and coachbuilding division, which crafts one-of-a-kind vehicles that embody the passions and individuality of their owners.
“This is an exciting exploration of the realm of artistic customization in an entirely new medium,” said Bang Bang. “Bentley offers a canvas as luxurious and transformative as my tattoo art. This project allows us to create a masterpiece that celebrates individuality in motion.”
Mike Rocco, President and CEO of Bentley Americas, remarks:
“Bentley has always pushed the boundaries to deliver the ultimate in craftsmanship, personalization and performance. This introduction with Bang Bang showcases our commitment to blending artistry and ingenuity to redefine what’s possible in bespoke luxury.”
AutoBrief Snippets
- Groundbreaking, reactive UV technology brings inspirational design unveiled during Miami Art Week 2024
- Bentley collaborates with Bang Bang, world-renowned tattooist and extraordinary artist
- Bentley artwork pattern changes in white and ultraviolet wavelengths of light, mirroring the capabilities of Bang Bang’s Magic Ink
- Bespoke, collaboratively designed one-off Bentley to debut in 2025
- Revolutionizing luxury automotive design through artistry and self-expression in the third edition of Art in Motion
- A celebration of personalization: redefining craftsmanship and individuality through two masters of their crafts