PEUGEOT is reinventing car accessories thanks to innovative 3D printing technology and a brand new flexible polymer.
A range of accessories including a sunglasses holder, a can holder and a phone/card holder has been created specifically for the new PEUGEOT 308. This is the first time that 3D printing technology has been used on car accessories.
These accessories are the result of a joint effort by PEUGEOT’s Design, Product and Research & Development teams in collaboration with HP Inc., Mäder and ERPRO. They are 3D printed using the new HP Multi Jet Fusion (MJF) 3D printing technology. The aim is to offer innovative products that are pleasant to the touch, light, solid and easy to use, and which enhance the interior well-being offered by the 308 and the latest generation PEUGEOT i-Cockpit®.
The designers’ objective at the start of the project was to create accessories that were visual, innovative, and crafted from modern materials. The range of accessories was drawn up after a detailed analysis of how customers use storage in the car. As traditional materials did not meet the specifications, the “Colours and Materials” team within the PEUGEOT Design department worked with its partners to develop a more innovative material to suit this purpose. 3D printing was the obvious solution.