ŠKODA AUTO presents its new brand identity as part of the brand’s NEXT LEVEL – ŠKODA STRATEGY 2030. The focus is on a new design language, a new logo and a comprehensively updated corporate identity (CI). In addition, the Czech car company is accelerating and expanding its e-campaign: ŠKODA AUTO will have three new all-electric models on the market as early as 2026, with more to follow. The VISION 7S concept study offers an insight in to one of these models. The all‑electric share of the ŠKODA brand’s European vehicle sales will rise to over 70% by 2030. To support this, ŠKODA will be investing a further €5.6 billion in e-mobility and €700 million in digitalisation over the next five years.
ŠKODA AUTO CEO Klaus Zellmer, said: “Today is a very special day in ŠKODA AUTO’s history: We’re unveiling our new brand identity, including a new logo and CI update. With the VISION 7S concept study, we’re giving a specific preview of an entirely new ŠKODA model that will round off the top end of our product portfolio and customer base. Also, we’re significantly accelerating our e-campaign and will be launching three additional all-electric models by 2026, with more in the pipeline. This will put us in an even stronger position for the decade of transformation. In addition, we’ll be investing a total of €5.6 billion in e-mobility and a further €700 million in digitalisation over the next five years, thus securing the future viability of the company and jobs.”
The ŠKODA VISION 7S is the first model to feature the Czech carmaker’s new, striking design language. Along with the Tech-Deck Face at the front end, it sports a solid underbody and aerodynamic roof lines, enhancing its efficiency. At first glance, the long passenger compartment hints at the generous interior space.
The front of the vehicle also incorporates familiar design elements, such as the signature ŠKODA line. The redesigned ŠKODA wordmark replaces the brand’s picturemark and is complemented by a new ambient light strip. This extends across the entire width of the vehicle at the upper edge of the front section and features illuminated graphics. The so-called Tech‑Deck Face embodies a modern reinterpretation of the familiar ŠKODA grille. Though it has similar lines, the Tech-Deck Face is significantly flatter and wider than the previous styling. The ribs have been replaced by dark glass that conceals the vehicle’s sensors.
The interior of the VISION 7S embraces its (up to) seven passengers with the spaciousness typical of a ŠKODA as well as a feeling of safety and protection. The interior is symmetrical, giving all passengers the same generous sense of space. The upper line of the instrument cluster continues into the door panels, completing the wrap-around design and supporting the feeling of protection. In addition, the wide, horizontal dashboard extends to the doors, accentuating the airy and spacious interior.
AutoBrief Snippets
- New design language, new logo and comprehensive corporate identity update
- ŠKODA VISION 7S concept study gives specific preview of an entirely new e-model
- Accelerated e-campaign: Three new models as early as 2026, more to follow
- ŠKODA AUTO to invest a further €5.6 billion in e-mobility and €700 million in digitalisation over next five years