CUPRA and SEAT are back at Automobile Barcelona, showcasing their latest innovations and the company’s strong commitment to the development of electric vehicles.
During the first day of the motor show, Wayne Griffiths, CEO of SEAT and CUPRA, confirmed the name of the brand’s future urban electric car, the CUPRA Raval. The name serves as a tribute to the Raval neighbourhood, a district in the heart of Barcelona, and is one that ROSALÍA’s alphabet campaign hinted at.
“The Raval is one of the most surprising parts of Barcelona. And today, we are proud that the brand’s future urban electric car will have its name and represent its spirit. Just as we did with the CUPRA Born, we now want to express the essence of the Raval and continue to inspire the world from Barcelona,” explained Wayne Griffiths.
CUPRA also announced today that, together with brand ambassador and actor Daniel Brühl, it will bring the spirit of his “Bar Raval” in Berlin to the future CUPRA City Garage, which will open later this year in the German capital.
AutoBrief Snippets
- Previously presented as the CUPRA UrbanRebel, the CUPRA Raval will be produced in Martorell from 2025
- SEAT S.A. announced a record first quarter, with an operating profit of 144 million euros, driven by the impulse of CUPRA
- The CUPRA Raval is an invitation to a new generation that is looking for something different: an urban, rebellious and 100% electric car
- CUPRA presented the CUPRA Tavascan and digital show car, the CUPRA DarkRebel, to the public for the first time at Automobile Barcelona
